"I want Santa Rosa to be a place where planning for our future means investing in public transit and nearby housing that’s affordable for everyone. Where having a great idea means you can start a small business and build a life for your family. And where everyone is working together to meet our most pressing needs.
Let’s work together to build a more livable Santa Rosa"
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.